January 28 in Chernivtsi held a roundtable on the organization of public control and self-regulation in the advertising industry. This event was organized by Ukrainian Association of Marketing and Industrial Committee of gender in advertising in partnership with Friedrich Ebert Foundation in Ukraine.

The event was attended gender expert of the project Andriana Kostenko who presented the report for work in 2014 and shared plans for 2015. Among the plans for monitoring of outdoor advertising in the Sumy region in terms of the absence of discriminatory component.

Discussed above, the issue of sexism in advertising and the Standard non-discriminatory advertising. Yes, there may be questions like: why is this topic is relevant for the advertising industry in Ukraine? Did not find the country's most important issues?

Yes, there are important issues, but this - not the last. For several generations of Ukrainian grow in dense information flow advertisements. Modern youth humorous folklore based largely on advertising. Youth builds their values and worldview and not least by advertising.